Marketing/Sales

Marketing/Sales
Strong Arm Sales Stop Success Cold
It happens more often than you?d ever guess ? in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attendees are those who purchase something that they really didn?t want. Needless to say, these attendees don?t have a high opinion of those companies that ?strong-armed? them, and report that they?ll be unlikely to do business with them again.

Marketing/Sales
How To Multiply The Response To Your Yellow Pages Ad
If you think that advertising in the Yellow Pages is not right for you, you may be right. But before you write off the Yellow Pages, you should do a bit of research into how many responses your heading receives every year. You might be surprised. You might find a great opportunity that a lot of your competitors are missing out on.

Marketing/Sales
Media Darlings: The Top Ten Do?s and Don?ts of Working with the Press
There?s a saying in the newspaper business: Advertising is expensive?but editorial is priceless! This simple phrase speaks to the fact that readers trust and value any information they read in an article or column far more than any data they glean from an advertisement. Even when the facts presented in an article and an advertisement are identical, the results are the same. Positive editorial coverage is worth its weight in gold.

Marketing/Sales
Assessing Trade Show Sponsorships: Smart Move or Waste of Money?
Let's face it. Participating in a trade show is expensive. There's no doubt about it. When you add up all the expenses associated with trade shows -- including registration fees, display costs, shipping, giveaway items, booth staff salaries and lodging, and more -- you're talking about some serious money.

Marketing/Sales
10 Essential Questions You Have To Ask
The early bird gets the worm. The same holds true for trade shows -- the most successful exhibitors are those who start planning at least 12 months prior to the next event. Exhibiting requires a great deal of time, money, and personnel. Make the most of your resources by utilizing them at the show that best meets your marketing needs.

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