Purpose/Focus

Purpose/Focus
Business As A High and Noble Calling
“Oh! You’re in full time ministry! You’re so fortunate.” the CEO admires of the young man who was on staff with a ministry. The CEO laments, “I wish I could do that. I’ve cast my lot in this business.”

Purpose/Focus
Trash Your Mission Statement
You’ve spent thousands of dollars and enormous time of key leaders in the organization,gone on retreats, and what do you have to show for your investment—a dull, generic mission statement. Now completed, the statement is buried in a binder gathering dust on the shelf or maybe posted on a wall never to be minded again. Everyone goes back to doing things just the way they always did. You rationalize the investment by saying,“It’s the process that’s important,not necessarily the words themselves.” And with that your mission statement dies -a well-intended, yet costly diversion. An opportunity wasted. Sound familiar?

Purpose/Focus
Focusing Your Business
I recently read the book, Focus--The Future of Your Company Depends on It, by Al Ries. Though the author gets a bit repetitive about companies that aren't focused, it's difficult not to see that the most profittable companies are ones that have a focus to their business. They aren't diversifying their products into industries they have no business getting into.

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