You should choose a trade
show display based on the trade show or event for which you will be
using the display. The display that best presents the products, services, and
company image desired, will attract future customers. Frankly, a display is
designed to do assist in creating or maintaining brand awareness. For once an
attendee has been lured to your display; your booth?s job is done. It is then
up to you to throw down the hammer and commandeer that attendee as a future
customer.
With only an ephemeral moment to seize the attention of a
trade show attendee, your trade show display must make a plea to your target
audience's needs. Your display has to effectively communicate who you are, what
you do, and how your company can be of aid.
But, determining the correct display can be a daunting
task. When purchasing a trade show display, you want to choose a professional
based company with expertise and excellent customer service. If you consider
the questions listed below you will have a much better idea of the direction
for your display needs. Keep in mind; you will be limited by the size of your
booth. Working under that premise, take a look at some options for that area.
1) What is the booth size?
2) What is the show budget?
3) How many individuals will be working the show?
4) What are the marketing and sales objectives?
5) How will the display be transported to the show?
6) Will graphics need to be created?
By answering these questions, you will narrow the search
for a display booth. Once objectives and your trade show calendar for the year
have been set, the next step is to choose a display. The display decision
should be based on the specific show objectives, budgetary restrictions, as
well as, corporate branding goals and guidelines. If for example you are a
marketing director for a big company with an unlimited budget and want to
position yourself as a leader in your industry, a large booth space and a custom
or high end modular exhibit for enhanced appearance would best suit your needs.
If, on the other hand, you are a startup or small company with a limited
budget, a great choice would be to consider an inexpensive Pop Up Display. Most
companies fall somewhere in-between these two extremes.
Pop
Up Displays are the most popular option for spaces at sales events
and conferences. There is a wide range of pop ups and most are available with
podium wraps to convert your carrying case into a podium or small table.
Further, Pop Ups can be complemented with shelving, peninsula counters, backlit
headers, literature racks, and other accessories which can convert an ordinary
Pop Up into unique marketing tool. Some of the key factors to look at in
selecting a pop-up are durability, ease of setup, availability, fabric colors,
and warranty. If you sometimes exhibit in smaller spaces, you could consider a
convertible booth which can be easily converted to a smaller size. Each display
booth uses a frame that can "pop up" allowing the display to
be assembled in minutes. The frames are extremely durable and make it easier
for individuals to set up and tear down. They are made of different comp!
onents, some
graphite, steel, and/or extruded aluminum. Manufacturers would argue their
frame is the strongest, the lightest, or simply the best. Just remember each
represents their particular calling card. You could equate it to the myriad of
different HD televisions now available on the market. Though, when broken down
to its bare essence, no one is any better than the next. The makeup from one
frame to another is not overly important. Further, most of these displays have
one thing in common? a lifetime warranty on the frame. Some offer a one year
warranty on their display. The frame is the most important piece to your
display. Every model, big or small, is a great portable trade show display
choice for any trade show exhibitor. Today, marketers must achieve their goals
with reduced budgets. Again, Pop Up Displays will assist you in stretching your
budget because they are lighter weight and designed for easy set-up and
tear-down. Further, you will save on storage, transportation, and labor costs.
http://www.smashhitdisplays.com/Panel-System-Trade-Show-Displays.htm">Panel
System Displays are an alternative to Pop Ups, and depending on their
quality and countertop options, can provide a higher end look than a Pop Up
Display. Panel displays generally hold more weight than Pop Ups, so they can
work well if you have heavier products or a number of computer monitors to
display. They are constructed of upper and lower panels that are assembled via
heavy duty bolts. Panel systems give you an extreme amount of flexibility of
design choices as displays can be custom created to your needs. Flexibility
also abounds in color selection as upper and lower panels can be different.
Most come with panels covered in fabric, be sure to select the color that best
matches your companies logo, brand, products or overall image.
Modular Exhibits are high end exhibits
that provide a custom look but can still be setup in a few hours, shipped in
standard rotomolded plastic cases, and thus have a lower total cost of
ownership than custom booths. Modular exhibits generally use higher end
materials including tensile fabric structures, extruded aluminum frames, high
end composites and laminates, and innovative bold designs. Modular exhibits
will hold more weight and can also be used to hold large plasma screens and LCD
panels.
Truss Systems provide a brash, modern,
and unique look to a display. They are also excellent functional components
that can be used to mount lighting, projectors, and Plasma or LCD panels. The
fact that truss systems have a high weight bearing capacity makes them great
for displaying heavier weight products like computers, machine parts, free
weights, etc. They also have a unique dramatic look that works well with
certain target markets. The beauty of Truss systems is the ability to be used
in conjunction with other display structures like Pop Up and Panel System.
Custom Exhibits provide the ultimate
in branding and high impact. As their name infers, they are custom built, ergo,
designed to meet very specific show objectives and may include elements like
conference areas, theater spaces, rotating towers, as well as, numerous product
and service display positions. Given the higher cost of design, construction,
shipping, installation and dismantling, these exhibits are best equipped for
those willing to invest $25,000 or more for their trade show display. The
payoff in a custom exhibit can be huge because it can set you apart from the
competition and create an indelible branding image of your company as an
industry leader.
With each of the above-fore-mentioned display types,
designing attention-grabbing http://www.smashhitdisplays.com/Trade-Show-Display-Graphics.htm">graphics
for your booth is essential to setting yourself apart from your competitors.
Below, you will find some important strategies to consider:
- The 10
foot rule. Make sure all logos and text can be clearly
read from a distance of 10
feet ( i.e. Rule of thumb for text is 2? per 10? of
distance viewed)
- Limit bullet points to 10 words or less? Less is more.
- Infuse a bounty of visual images to illicit emotion and
make your exhibit unforgettable
- Make your logo simple to view even from a long
distance. You want to make sure that your target audience can find you at a
glance. High visibility is a priority.
- Consider using http://www.smashhitdisplays.com/Trade-Show-Display-Graphics.htm">mural
graphic panels to increase the value and emotional impact of your
display. Remember, ?Perception is Reality!?
Remember, purchasing a trade show display allows you
complete freedom of expression. Be cognizant that the exhibit design should
revolve around your specific tradeshow needs. The Trade Show Display, Exhibit
or Booth should project your company?s individuality, character, and panache.
Over time purchasing a new tradeshow display may be your most economical long
term solution to your trade show needs. Once you?ve answered the questions
presented earlier and understood the dynamic differences between the many
display options, you will be more informed and better suited to create your new
display space.
Check the complete article at:
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Your Bio: Erik Weinstein, Vice President, http://www.smashhitdisplays.com">
http://www.smashhitdisplays.com>
Founded in 2003, A
Smash Hit! Trade Show Displays is a leading Internet distributor of
trade show display products primarily servicing North America. As a wholesaler
we can offer display products at half the price as local suppliers. We offer
full graphics design, graphics printing and can work on displays as small as
tabletop units to large island style displays.
