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Marketing/Sales
Competition or Complement? Cooperating with Other Companies That Might be Competitors
We can decide whether we want to be competitors or partners with people who are in the same industry. Sometimes partnering can add to both of your bottomlines, while providing camaraderie.
Marketing/Sales
Choose the Correct Trade Show Display?
You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products, services, and company image desired, will attract future customers. Frankly, a display is designed to do assist in creating or maintaining brand awareness. For once an attendee has been lured to your display; your booth?s job is done. It is then up to you to throw down the hammer and commandeer that attendee as a future customer.
Marketing/Sales
What?s In A Name? The Six Essential Elements You Need To Know
Selecting a name for your new business is not easy. A name does more than identify your company. It tells customers who you are, what you do, and more than a little about how you do it. Your name differentiates you from your peers, peaks customer interest, and invites further investigation -- if you do it right.
Marketing/Sales
Avoid Booth Staff Duds: Thirteen Essential Questions You Have To Ask
Booth staff selection is the single most important factor in your exhibiting success. More than graphics, signage, literature, giveaways, or any other variable, it is the people you put on the show floor that influence visitor?s opinion of your organization. They are your ambassadors, representing your company for the whole world to see. It is impossible to stress enough how crucial your team is to your overall success.
Marketing/Sales
Just a Click Away: Using the Internet to Facilitate Your Market Research
Market research is one of the most valuable selling tools a show organizer has. Up to the minute, accurate market data arms you with the type of valuable information you need to ?sell? your show to potential exhibitors, including who is attending your show, how well your exhibitors did at last year?s show, and what type of sales numbers resulted from participating in the event. Savvy exhibitors -- those that can contribute meaningfully to the success of your show -- will want to know this type of information.
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