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Marketing/Sales
Competition or Complement? Cooperating with Other Companies That Might be Competitors
We can decide whether we want to be competitors or partners with people who are in the same industry. Sometimes partnering can add to both of your bottomlines, while providing camaraderie.

Monday Moments
Monday Moment -- August 20, 2007
A staff member in a dermatologist's office was taking my medical history in preparation for a first-time appointment. She asked if I had any family history of skin cancer. I could think of none and said no. Later my wife wondered how the appointment had gone, and I told her about the interview, asking if she could remember any family members who had had skin cancer. "No one except you," she said. Oh, yes, that time in California two decades ago . . . . In my casual survey of family health problems, I had conveniently overlooked the one the doctor would be most interested in my own.

Marketing/Sales
Choose the Correct Trade Show Display?
You should choose a trade show display based on the trade show or event for which you will be using the display. The display that best presents the products, services, and company image desired, will attract future customers. Frankly, a display is designed to do assist in creating or maintaining brand awareness. For once an attendee has been lured to your display; your booth?s job is done. It is then up to you to throw down the hammer and commandeer that attendee as a future customer.

Internet Marketing
Logo Design Buyer?s Guide
Across a period of time a logo is the image which symbolizes a corporation, its products and services in a complete explanatory manner. Its purpose is to create an unforgettable, familiar feeling on the mind of a potential client or customer. It?s undoubtedly a logo which can be termed as the heart of a company?s corporate identity. So in a nutshell a logo is a trademark of a company or organization. It's the identity that encapsulates what your company stand for and what it wants to achieve in its lifetime. Companies do spend thousands, if not millions of dollars just to have the right logo.

Internet Technology
Telecom Trends and Predictions
My, how our dictionary has changed. Podcast, Skype, Wikipedia, Googlebot and WiMax were all regularly used terms during 2005. VoIP, WiFi, Blog, iPod, and SEO are in every day vocabularies. By the way, SEO stands for Search Engine Optimization just in case you?re uninformed like the vast majority of the populace, and I believe Podcast was Webster?s Word of The Year for 2005.

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