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From YourSITE.com Monday Moments
Common wisdom says, “Don’t count your chickens before they are hatched.” It reminds us not to make significant choices before we have some facts. Too often we go with our hunches, not taking time to count the cost. We substitute wishful thinking for sound decisions. Target Corporation opened one of its first stores many years ago at a site close to our home. Often I have wondered at its location—in a ravine off the highway that makes rooftop ventilation equipment one’s first view of the store. There is no direct access from the road—several turns and another half mile before you are there. Although I frequently shop at Target stores, I have never been in this particular one. Off the road, down in a hole, inconvenient—no, thanks, I’ll wait for the next one several miles down the highway. So I was not surprised some weeks ago to see that the store had been leveled. Bulldozers had brought it to the ground in a day. If they had asked me, I would have said it was a wise thing to do; someone had not gathered all the facts to build a store right there. But the next day new walls were going up. On one of them was hanging a banner announcing that a new Target store would open in six months. They are rebuilding, only this time it will be a “Super Target,” one of their new mega-stores. Apparently they have more facts at hand than my opinion. Target does not make many mistakes. They never open a new store without knowing how many people will pass through its doors in any one week. They can tell you what proportion of those people will actually buy something, the amount of the average purchase, and the resulting profit. A decision to knock down an old store and put up a larger one is not based on wishful thinking. The chickens have been counted for a long time, and Target knows just how many more will hatch in this same environment. It does not run contrary to good faith to take some cues from good business. If we know that certain behaviors produce certain results, we are wise to continue—or to alter—or to avoid—them accordingly. Get the facts before you build the tower. Count the cost before you make the decision. God made the mind as well as the heart. *************************************** You Are Rich, a collection of sixty Monday Moments, is now available as a book. Send $12.00 for each book ordered to Monday Moments, P.O. Box 641, Excelsior, MN 55331. Make checks payable to Monday Moments. (Minnesota residents add 6.5% sales tax.) Monday Moments are written by Dr. Michael A. Halleen. You can contact Mike at mhalleen@att.net to be added to or removed from the distribution list. © Copyright by YourSITE.com |
