And, it seems to be something different.
The current shows on Life OK, including the likes of Ghulaam and Chandrakanta will soon be going off-air as the channel is all set to rebrand itself as a totally new one with the name, STAR Bharat.
If recalled, in June 2010, Star Plus had also introduced a new logo in the form of a ruby-red crystal star logo with the slogan ‘Rishta Wahi Soch Nayi.’
And now, with the new logo for the STAR Bharat launched just yesterday, the channel has got its anthem as well with a slogan which reads ‘Bhula De Darr!’
Life OK came to existence after STAR One was revamped in 2011 and now, almost 6 years later, we have Life OK being rebranded as STAR Bharat. With the logo being a combination of totally new colours and an Indian touch, the motto seems to be a step ahead in the channels’ branding strategy.
Have a look at their anthem right here:It sure is interesting and intriguing, isn’t it?